For today, 10/21, only, this book is free on Kindle.

I took what we did in Special Operations and built templates that anyone can use for themselves or their organization.

Special Operations Forces are the most elite and flexible units in the world. Green Berets, Navy SEALs, Rangers, Nightstalkers, Special Operations Wing: these are the warriors trained to perform beyond the ordinary and to make the impossible, possible. The author, a former Green Beret, takes you inside their shadowy world, laying out their history and lineage. More importantly, he delves into the mindset and training that makes them special. He gives strategic and tactical templates you can apply to yourself and your team. He uses narrative examples, both factual and fictional to illustrate his points.

This book shows you how to Dare to be like the elite, sharing with you the secrets of success needed to conquer fear and succeed.

“Success in life–as in combat–has always demanded depth of character. Who Dares Wins reveals what it takes for you to move into the world of elite warriors and how their training developed that Can Do spirit and Special Forces ethos of excellence.”
Lewis C. Merletti: Director United States Secret Service (retired), Former Sgt 5th Special Forces Group (Vietnam); Cleveland Browns Executive Vice President & COO

About the author: Bob Mayer is a NY Times bestselling author, former Green Beret and CEO of Cool Gus Publishing. He graduated from the Military Academy at West Point, served in the Infantry and Special Forces, commanded a Special Forces A-Team, taught at the JFK Special Warfare Center & School at Fort Bragg and served in other Special Operations assignments. He has over 70 books published with over 5 million sold and has been on the numerous bestseller lists including The Wall Street Journal, Publishers Weekly & US Today.

In 2011 he made the leap from traditional to indie publishing and built a seven-figure business within 18 months.

He is an international speaker and consultant. He has done interviews/appeared in/on the Wall Street Journal, NY Times, Forbes, Psychology Today, Sports Illustrated, PBS, NPR, the Discovery Channel, the SyFy Channel and others.