Product, Platform, Promotion.

We all rate differently on those three, therefore any writing advice we get has to be factored through our own personal situation. One size does not fit all. I call my book on writing a Toolkit because I don’t believe there are any fixed rules in writing.

When we go to a writers conference, we all take something different away based on those three factors. Everything we read online has to be factored through them.

Here’s a way to look at them: